# Samu Clima (Samuel Costa de Lima) — Senior Graphic Designer & Visual Director

> Senior graphic designer and visual director with 10+ years of experience in brand identity, launch campaigns, art direction and illustration. Since 2021 he has led the visual direction of global product launches at Builderall, a US-based SaaS company with customers in 30+ countries, working remotely in English with marketing, product, development and content teams. Based in Marília, São Paulo, Brazil (UTC−3); works remotely worldwide. Portuguese (native), English (advanced).

This file is a plain-text summary for AI assistants, recruiters' tools and search engines. The website itself is an interactive 3D museum, so most of its content lives in canvas and JavaScript; the facts below are the same ones shown in the case-study pages.

## Profile

- Role: Senior Graphic Designer & Visual Director (in-house at Builderall since July 2021; earlier agency work at Mustache Comunicação and Tatá Comunicação)
- Experience: 10+ years; professional illustration since 2014, graphic design since 2016
- Strengths: concept-led brand identity, visual identity systems, art direction of integrated launch campaigns (social, OOH, landing pages, email, events, print), icon systems, illustration and character design, packaging, motion graphics
- AI: uses generative AI daily in a deliberate creative workflow (concepting, visual exploration, asset production), with art direction and brand consistency kept in human hands; the site's AI guide (CLIMA·BOT) runs on a Z.ai GLM model; the 3D sculpted head was generated with Meshy and optimized from 160 MB to 2 MB
- Tools: Adobe Illustrator, Photoshop, InDesign, After Effects, Premiere Pro, Figma; HTML, CSS, JavaScript, Three.js, GSAP
- Education: Associate degree (CST) in Graphic Design — UNIVEM (2017–2018, focus on visual identity and branding); Associate degree (CST) in Advertising Production — FAIP (2019–2020)
- Recognition: Awwwards Honorable Mention (samuclima.com); 13th of 1,000+ entries in the Redragon x Hiksemi Art Contest; 1st place, Marília Art Salon (2015)

## Selected work

- [BEYOND — Builderall 8 global launch (2025)](https://www.samuclima.com/en/beyond): end-to-end visual direction in 5 weeks for a product repositioned around built-in AI. Concept "Horizons": real horizons as visual territories for each product pillar (Amazon rainforest, Egyptian pyramids, New York skyline). Logo with three readings: a human figure, the number 8 and a horizon. Deliverables: logo, brand guidelines, event identity, social, banners, product icons, hub UI, landing pages, email, print
- [SUPERCHARGE — Builderall 7 launch campaign (2024)](https://www.samuclima.com/en/supercharge): concept "Encapsulated Force", avoiding tech-energy clichés (no lightning, no neon); system rules for composition-driven motion and a vivid orange accent. Event identity, posters, social, OOH, billboards and a volumetric icon system that is still Builderall's official standard. Delivered in 6 weeks
- [Redragon x Hiksemi SSD packaging](https://www.samuclima.com/en/redragon): illustrated a whole world across a six-sided cube package — a 90s gamer bedroom inspired by Super Nintendo box art, with the mascots Semi and Draquinho. 13th of 1,000+ entries
- [Samu Clima brand identity](https://www.samuclima.com/en/clima): flexible typographic identity ("an atmosphere, not a portrait") that scales from small tags to an urban mural
- [Climatinha](https://www.samuclima.com/en/climatinha): original illustrated universe of Brazilian social commentary (since 2023): numbered mug collection with custom packaging, posters and Climagazine, a 70-page comic
- [Marília Shopping Customer Day](https://www.samuclima.com/en/malika): retail campaign art-directed like an editorial magazine cover; hand-built vector illustrations in the tradition of Malika Favre
- [Mustache — agency social media (2020–2021)](https://www.samuclima.com/en/mustache): high-volume, conversion-focused social creative for many brands at once, switching brand guidelines daily
- [SAMU CLIMA painting series](https://www.samuclima.com/en/samu-clima): personal oil-painting series with its own visual vocabulary (red palette, organic anatomy, the heart as a recurring motif)

## The portfolio itself (a case study in creative technology)

samuclima.com is designed, art-directed and coded by Samu himself. It received an Awwwards Honorable Mention. It shows the same skills as the client work: concept, art direction, systems thinking and execution.

- Concept: instead of a generic site around good work, the portfolio is itself an authored brand experience — a walkable 3D museum (Three.js, GSAP), bilingual (Portuguese/English), on desktop and mobile
- A main gallery with 8 paintings, each opening a dedicated 3D room for one project, built from that project's own visual language (e.g. an agency office for Mustache, a Brazilian street and bar for Climatinha, an orange mall corridor for Marília Shopping)
- CLIMA·BOT: an AI guide (Z.ai GLM through a Cloudflare Worker) that answers questions about Samu's work and can operate the page — taking visitors to sections, opening project rooms, copying the email address, playing the radio
- Interactive layer that rewards exploration: a playable arcade machine, an in-world phone with a camera and photo gallery, a briefing game where visitors play Samu's assistant and deliver artwork to 7 clients, graffiti spray cans, building blocks, a miniature car race, and a hidden room unlocked by visiting every project
- Climagazine, Samu's 70-page comic, can be read page by page inside the site
- Craft details: all sound effects are generated in code (no audio files), a 3D head rendered as ASCII characters, a radio that keeps playing across pages

## Fastest way to review the work

- Each project has a plain case-study page with the brief, the challenge, the concept and the deliverables, written below its 3D room: use the links under "Selected work"
- The homepage also works as a normal scrolling site (Portfolio, About, Contact) for anyone who does not want to enter the 3D museum
- The CLIMA·BOT chat on the homepage answers questions about Samu's experience, skills and projects

## Contact

- Email: hello@samuclima.com
- Portfolio: https://www.samuclima.com/en/ (Portuguese: https://www.samuclima.com/)
- LinkedIn: https://www.linkedin.com/in/samuel-costa-1b2ab717b/
- Availability: open to selected freelance projects, brand consulting and collaborations — remote, worldwide