Builderall is an all-in-one digital marketing platform serving entrepreneurs in more than 30 countries. In 2025, the company launched its eighth version — Builderall 8: BEYOND — incorporating AI tools and repositioning itself as a next-generation platform for creators and businesses. I served as the designer responsible for leading the visual direction of the global launch.
The Briefing and the Challenge
The briefing presented a tension that was hard to resolve visually: the product was evolving radically — integrated AI, new tools, new positioning — but the audience couldn't feel that Builderall had "turned into something else." The previous event had established a strong visual language, and it needed to be respected and, at the same time, surpassed.
How do you communicate continuity and rupture at the same time? How do you make a launch feel bold to someone who has never heard of the platform, yet familiar to those who have been with it for years?
Project Constraints
- Timeline: 5 weeks
- Scope: event identity, visual territory system, social media pieces, banners, product icons, and event hub UI
- Brand constraints: alignment with the global Builderall identity and continuity of the previously established "nature" theme.
- Responsibility: conceptual direction and execution.
The Big Idea: Horizons
The word "BEYOND" suggests a direction, not a destination. The answer came from inverting the equation: instead of showing "the beyond," we would show horizons. Known places from the real world, photographed or illustrated from an angle where the focus is on what extends past them. The horizon as a character.
From that, we derived visual territories tied to the product's pillars: Amazon Rainforest (BEYOND Tools), Pyramids of Egypt (BEYOND Business), and New York Skyline (BEYOND Emails).
The Logo: Three Readings
The logo had to support three simultaneous readings, addressing the briefing's needs:
- Human figure: represents the user, reinforcing that the product is about people.
- Number 8: anchors the launch in Builderall's sequence of versions.
- Horizon: establishes the campaign's core concept instantly.
Human figure
The "O" subtly forms a head and shoulders, symbolizing growth and the "Builds" personas — Builderall's segment-based personalization.
Number "8"
The "O" also resembles a stylized 8, representing infinity, continuity, and evolution — going beyond limits. Emphasizing that this is Builderall's eighth launch.
Horizon
A lower arc suggests a rising sun or horizon, symbolizing innovation and vision. "Go beyond the horizon."
Builderall 7: SUPERCHARGE
The visual energy of growth: an identity that combines strength, innovation, and movement to drive creative and business potential.
Mustache - Social media 2020 - 2022
Designs that communicate: campaigns and visual content created to strengthen brands and build connection on social media.
Samu Clima Identity
Flexible Typographic Design Symbolizing a Multifaceted Personality and the Concept of "Clima."
