Climatinha is an authorial project under continuous development since 2023. It was born from a central insight: after years building visual identities for others, the rigor applied to corporate systems could sustain an authorial universe. In a client project, consistency serves the brand; here, visual and narrative consistency work together to construct a point of view about the world.

The Universe

Climatinha is a universe of illustrated social criticism, aimed at a young audience that lives the reality of the streets. The themes are deliberately Brazilian and contemporary: the absurdity of everyday life, popular faith, pop culture, and urban behavior. The sacred meets the profane through irony and sarcasm.

The central platform is the Instagram account @climatinha, where each piece operates within an established visual system — restricted palette and signature line work — so that the universe is immediately recognizable, but always expandable.

The First Product: Numbered Mugs

The first physical product was a set of mugs with four foundational illustrations. The most important decision wasn't the object, but the delivery protocol. Each mug receives a serial number and a handwritten dedication, turning the transaction into a relationship:

• The buyer acquires a specific, numbered piece of the universe.
• The serial number implies finitude, rarity, and belonging.
• The complete logistics, from packaging to post-purchase, were designed by me — understanding that authorial creative direction includes directing the experience.

What Comes Next: Climagazine

The next expansion is the Climagazine: a 70-page authorial comic that breaks with traditional conventions. There are no fixed panels or grids; the entire page is the panel, and the narrative flows through composition.

This structural decision reflects the themes addressed — AI, the Uberization of work, contemporary addictions — which don't fit into Cartesian grids. They demand a page that breathes within the reader's anxiety.

What This Project Demonstrates

Climatinha answers what this designer does when nobody is directing. It demonstrates three critical dimensions:

• Visual system construction: From line work to palette, maintaining coherence across hundreds of pieces.
• Long-term narrative direction: Sustaining a consistent voice that evolves without repeating itself.
• Product vision: Thinking from visual concept to delivery protocol as part of the identity.

It's the most direct evidence that creative direction, for me, isn't a commercial function — it's a way of thinking.