Scroll to Case Study
Redragon logo
Elevado

The challenge was to design an original art piece for the cubic packaging of Hiksemi's SSD, in partnership with Redragon. I accepted it as a practical exercise in integrating brand identity, visual narrative, and packaging nostalgia — three territories that rarely coexist in tech product art.

The final piece places the mascot Semi and Draquinho in an illuminated gamer room, surprised by the speed of the new SSD, watched by a red dragon in the background. The title crosses the scene in motion, amplifying the sensation of three-dimensionality — a direct reference to the product's cubic format and the artwork's name itself.

Elevado ao Cubo

1

More than a project for a contest, "Cubed" brings together what I consider essential in the craft: brand study, reference reading, self-criticism that accepts starting over, and execution down to the last detail. It is also evidence of a specific posture — treating an open challenge with the same rigor I would apply to a paid brief.

Process 1 Moodboard Process

2

In the first draft, I imagined Semi and Draquinho in front of a monitor, impressed by the SSD's speed — a scene that represented technology, movement, and joy.

Initial Draft
First version

First
version

But after revisiting the concept and studying winners of previous challenges, I realized it lacked story and visual immersion. So I decided to start over from scratch.

3

In the new version, I built a gamer room full of details — an arcade machine, plushies, portraits, and an illuminated window — all designed to create a narrative that would draw the viewer into the scene.

Process Gamer Room 1 Process Gamer Room 2

4

The title "Cubed" came at the end, symbolizing both the format of the art and the idea of something expanding in power, speed, and technology. The proposal is to evoke the same feeling we had when looking at old Super Nintendo cartridge covers — that curiosity and excitement of imagining the universe inside the box.

More than a project for a contest, "Cubed" represents what I believe about art: a living process, full of learning, self-criticism, and passion. Even if it doesn't win, it is a work that reflects my journey as an artist and designer.

Final Art Cubed

With great joy, this art won
13th place among over a thousand entries
in the Hiksemi & Redragon challenge.

Celebrating Mascot - Link to Awards
Back to projects

Get in touch directly