SAMU CLIMA — Series of Authorial Heart Paintings

Case Study

Case Study — SAMU CLIMA Authorial Art · Personal Semiotics · In Permanent Development

Unlike the other works in this portfolio — which serve clients or brands — this one exists under a different logic: translating personal moments into recurring visual language, as an exercise in semiotics and expression.

Van Gogh, Klimt, and Basquiat created personal vocabularies that function as cohesive visual systems. Here, the coherence is not stylistic by accident — it is authorship.

Nature

Authorial project

Status

Permanent development

Vocabulary

Body, organs, anatomy

Color

Red

01 — The Question

When execution becomes accessible, what becomes scarce is authorship.

In a market where trends circulate in short cycles and AI makes execution accessible, the designer who carries authorship brings this to the brands they manage. SAMU CLIMA is the training of this capacity outside the client context.

It doesn't apply trends. It proposes language.

02 — The Language

Restricted rules, exactly like a brand system.

Red Palette: The color of vulnerability, impulse, and the exposed inner self
Organic Elements: Limbs, organs, and anatomy. The body as vocabulary — the opposite of clean digital language
Heart as Motif: A deliberate visual anchor; each piece is a variation on this core
Consistent Narrative: The collection builds a coherent arc about human vulnerability

03 — Why It Exists Here

It's where the skill
becomes most naked.

SAMU CLIMA is not here to sell paintings, but as evidence of the way of thinking that supports the rest of the work — without a brief to defend it. That is why it continues to be developed, as a practice that supports everything else.

The projects for Builderall show corporate visual direction. Climatinha shows social authorial direction. SAMU CLIMA shows visual direction at the service of internal experience. All three are exercises of the same skill — building and maintaining a coherent long-term visual system — at different scales and purposes.