Samuclima is an authoral project in continuous development. Unlike other works in this portfolio—which serve clients or brands—this one exists under a different logic: translating personal moments into a recurring visual language, as an exercise in semiotics and expression. Van Gogh, Klimt, and Basquiat created personal vocabularies that function as cohesive visual systems. Here, the consistency is not a stylistic accident; it is authorship.
The Question Behind the Project
In a market where trends circulate in short cycles and AI makes execution accessible, the skill that becomes scarce is authorship. The designer who carries authorship brings it to the brands they direct: they do not apply a trend, they propose a language. Samuclima is the practice of this capacity outside the client context.
The Visual Language
The system operates within strict rules, exactly like a brand system:
- Red Palette: The color of vulnerability, impulse, and the exposed internal.
- Organic Elements: Limbs, organs, and anatomy. The body as vocabulary, the opposite of clean digital language.
- Heart as Motif: A deliberate visual anchor; each piece is a variation on this core.
- Consistent Narrative: The collection builds a coherent arc about human vulnerability.
Why This Project Exists Here
Samuclima is not here to sell paintings, but as evidence of the mindset that sustains the rest of the work.
The projects for Builderall show corporate visual direction. Climatinha shows social authoral direction. Samuclima shows visual direction in service of internal experience. All three are exercises of the same skill—building and maintaining a long-term coherent visual system—in different scales and purposes.
It's where the skill becomes most naked, without a brief to defend it. That is why it continues to be developed, as a practice that sustains everything else.
120x70cm
Oil on canvas
60x70cm
Oil on canvas
70x90cm
Oil on canvas
60x110cm
Oil on canvas
70x120cm
Oil on canvas
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Customer Day - Marília Shopping 2019
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Original Art that Captures Energy and Speed Through Character Interaction and Innovative Brand Identity.


